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MindProber announces stellar advisory board led by Dan Foreman, as it prepares to expand internationally

MindProber announces stellar advisory board led by Dan Foreman, as it prepares to expand internationally

MindProber has announced its advisory board. The board brings together Dan Foreman, AJ Johnson, Joaquim Bretcha, Antonio Gomes and Paulo Santos. The advisors combine decades…
Automation in Market Research - A GRIT Report Analysis

Automation in Market Research - A GRIT Report Analysis

The folks at Greenbook just released the 23rd edition of the GRIT Report and we at MindProber are honoured to be included in the first-ever…
Are you choosing your ad version based on hunches? Not with MindProber’s A/B Testing

Are you choosing your ad version based on hunches? Not with MindProber’s A/B Testing

How many times did you ask yourself what’s the best version of your ad? Many, we imagine! During the creative or production process for an…
A good story is worth more than the words it takes to tell it

A good story is worth more than the words it takes to tell it

Understanding what triggers emotional activation on different audiences is essential for an ad campaign to be successful. There are several components that we need to…