Compare my Ads

Which version of your ad will produce the biggest impact on your audience? A|B Testing tool combines the power of implicit and explicit measures to help you reach maximum impact.

Compare my ads

Which version of your ad will produce the biggest impact on your audience? A|B Testing tool combines the power of implicit and explicit measures to help you reach maximum impact.

 

 

‘Compare my ads’ will allow you to answer questions such as:

–   Which version of your ad is producing the biggest impact on your audience and across segments?
–   Should you use soundtrack A or B?
–   Is a shorter version of your ad powerful enough?
–   Which is better for digital?
–   Which storyline should you use?
–   How do different customers segments respond to the two versions?
–   Which is more memorable?
–   Which version is producing a bigger impact on brand attitude and purchase intention?
–   Which is more likable?

Compare the impact

of your ads at the physiological (implicit) and declarative levels.

Detailed analysis

 of the emotional arousal and valence your ads, comparing their activation arches, on a second-by-second basis.

Segment analysis

to highlight the most interesting points and relate your results to the declarative responses.

Compare the global impact

of your ads, and their impact on memory, purchase intention and brand attitude, in addition to current copy testing measures (likability, branding, communication).
Two group experimental design methodology

The ad testing tools test the effect of your ad using a 2 group experimental design.  In an A/B testing each half of the sample is the control for the other half. Clients are exposed to multiple ads and are never aware of which ads are being tested.

Full questionnaire customization

We allow you full customization of your questionnaire. Besides giving you standard ad testing modules (memory impact, brand associations, likability, persuasion, branding, communication and brand attitude), we allow you to define your own questions.

Sample

We provide you with a panel of 400 testers equipped with our biosensors, along with thousands of others who have the MindProber app. MindProber partners with top panel providers to make sure our sample meets the highest quality standards. You can customize your sample by age, gender, and region, and we give you segmented results according to your definitions.

Workflow

2017-10-18
Upload two ads

In your ‘Client Area’

2017-10-18
Define your sample

customize your questionnaire, and launch study

2017-10-19
Distribution of your ad

one version of your ad is distributed to each half of your sample

2017-10-19
Notify Testers

through the mobile app

2017-10-19
Testers answer surveys

watch content through their testers area while are monitored

2017-10-19
Data analysis

MindProber treats the data automatically and you can explore your results