Compare my Ads
Compare my ads
‘Compare my ads’ will allow you to answer questions such as:
– Which version of your ad is producing the biggest impact on your audience and across segments?
– Should you use soundtrack A or B?
– Is a shorter version of your ad powerful enough?
– Which is better for digital?
– Which storyline should you use?
– How do different customers segments respond to the two versions?
– Which is more memorable?
– Which version is producing a bigger impact on brand attitude and purchase intention?
– Which is more likable?
Compare the impact
Compare the global impact
Two group experimental design methodology
The ad testing tools test the effect of your ad using a 2 group experimental design. In an A/B testing each half of the sample is the control for the other half. Clients are exposed to multiple ads and are never aware of which ads are being tested.
Full questionnaire customization
We allow you full customization of your questionnaire. Besides giving you standard ad testing modules (memory impact, brand associations, likability, persuasion, branding, communication and brand attitude), we allow you to define your own questions.
We provide you with a panel of 400 testers equipped with our biosensors, along with thousands of others who have the MindProber app. MindProber partners with top panel providers to make sure our sample meets the highest quality standards. You can customize your sample by age, gender, and region, and we give you segmented results according to your definitions.
In your ‘Client Area’
customize your questionnaire, and launch study
one version of your ad is distributed to each half of your sample
through the mobile app
watch content through their testers area while are monitored
MindProber treats the data automatically and you can explore your results