MindProber, a real-time media measurement solution that measures the emotional impact of media content, takes the next step in establishing its metrics in the media measurement space with the appointment of industry expert Irina Dzyubinsky as Chief Product Officer reporting to our co-founder and CEO Pedro Almeida. She comes to us from Oracle Moat, where […]
“Biometrics” in Market Research – The UK’s Information Commissioner’s Office (ICO) posted a communication about the need for companies to assess the claims and scientific evidence produced by biometric vendors, as not all those claims have enough scientific support behind them. Mike Stevens correctly pointed out the potential impact that this warning might have on […]
We are happy to announce that MindProber is one of the official sponsors of this year’s Neuromarketing World Forum (NMWF) organized by the Neuromarketing Science & Business Association (NMSBA). The 10th edition of NMSBA’s flagship event is taking place in Berlin, Germany on 28-30 September. We are thrilled that this in-person event is back and […]
The Oscars 2022, wow, what a night! While probably most of the public is focused on the infamous slap event and all the drama that unfolded after the 94th Academy Awards, there is another story worth sharing. A story about true audience engagement. And while the slap might have all the media attention, it wasn’t […]
Porto, Portugal – MindProber today announced that Stewart Mison will be joining MindProber as Vice President of MindProber Sports. Stewart Mison will bring his experience and insights into the sports and entertainment media and related properties to MindProber. Not only will he be the key person to support MindProber’s growing sports vertical, but also the […]
Porto, Portugal – MindProber today announced that Mark Simon will be joining MindProber as Strategic Advisor. Mark Simon will be bringing his 25+ years’ experience in M&A, go-to-market strategy, and board advisory services to move the company forward on its mission to make the MindProber emotional impact metrics a key component in every part of […]
Monitoring Responses to Prime-Time News to Create Effective Public Health Communication By Pedro AlmeidaEdited by Ana Jovanoski No one in their right mind is saying it is over (most probably far from it actually) but these weeks have been an absolute emotional roller coaster as we watch disease counts and death tolls displayed every day […]
By Pedro AlmeidaEdited by Ana Jovanoski [2021 stats update] Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football and in a partnership with Eleven Sports. The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. The emotions of […]
By Pedro ChavesEdited by Ana Jovanoski The end of 2017 was particularly busy at MindProber – after our trip to IDEAS AMAI 2017, Mexico to present our case study, it was time to head to Chicago. We participated in the 2017 IIeX Behavior event and the plenary session on Behavioral Science in Advertising & Brand Building. In a conference […]
By Pedro ChavesEdited by Ana Jovanoski Just last week we presented at the IDEAS AMAI 2017 event that took place in Mexico City, on October 25 and 26. After a quick fight with the wonderful jetlag, it was our turn to present our most recent ad effectiveness case study during the Disruptive Ideas panel, on the morning of […]
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