MindProber helps NBCUniversal leverage psychophysiological television measures collected in scale to prove the value of its IP. MindProber CEO Pedro Almeida and Lauren Zweifler from NBCUniversal will talk more about our partnership at this year’s most important audience measurement event – AUDIENCExSCIENCE 2023, Advertising Research Foundation (ARF)’s flagship conference. Lauren and Pedro will present on […]
Jan 16, 2023: Portuguese startup MindProber, a real-time media measurement solution that measures the emotional impact of media content, continues building its position in Europe and the U.K. with the appointment of Media and Sports Entertainment industry expert Sebastian Tiffert as VP of Client Development. “Sebastian was a user of our data and insights while […]
Every year, British television viewers are treated to the special sight of classic Christmas ads from retail brands that have become part of holiday tradition. These commercials evoke the spirit of Christmas in audiences across Britain and serve to bring joy and cheer during this special time of year. These ads also mark a major […]
With Breakthrough ResTech Platform That Measures True Audience Engagement, Portuguese Startup MindProber Completes Series A Raise, Expands U.S. Ops Oct 11, 2022: Portuguese startup MindProber, a real-time media analytics solution that measures the emotional impact of content, is raising the bar in media measurement and expanding operations in the U.S., thanks to the completion of […]
MindProber Expands U.S. Ops by Appointing ResTech Vet Marco Pasqualina as CRO Oct 11, 2022: Portuguese startup MindProber, a real-time media analytics solution that measures the emotional impact of media content, is anchoring its expansion in the U.S. with the appointment of ResTech industry veteran Marco Pasqualina as Chief Revenue Officer. “From the moment I […]
Updated: June 2022 MindProber launched an exclusive live media monitoring session of one of the most anticipated sports events in the world of football. On Saturday, 28th May 2022, our incredible UK and US panels (and our team) watched the UEFA Champions League Final opening ceremony and performance by Camila Cabello and the ultimate battle […]
By Pedro AlmeidaEdited by Ana Jovanoski The impact of the context in which TV ads are displayed represents a critical point for advertisers. Understandably, it is also a major area in both academic and advertising research. Variables such as programming, format, and familiarity with the content, have been the research subject of many studies. These […]
By Bruno RibeiroEdited by Ana Jovanoski The GreenBook team just released the 23rd edition of the GRIT Report (GreenBook Research Industry Trends Report) and we at MindProber are honored to be included in the first-ever GRITscape, occupying our buzzing village on the island of Neuroland. (Tip: See the incredible GRITscape 2018 Insights Industry Map on page 98 […]