MindProber NBCUniversal winning paper AudiencexScience 2023

MindProber – NBCUniversal to present joint winning paper at AUDIENCExSCIENCE 2023

MindProber helps NBCUniversal leverage psychophysiological television measures collected in scale to prove the value of its IP. MindProber CEO Pedro Almeida and Lauren Zweifler from NBCUniversal will talk more about our partnership at this year’s most important audience measurement event – AUDIENCExSCIENCE 2023, Advertising Research Foundation (ARF)’s flagship conference. Lauren and Pedro will present on […]

Sebastian Tiffert joins MindProber as VP of Client Development

MindProber Continues to Grow Europe and U.K. Ops by Appointing Sebastian Tiffert as VP of Client Development

Jan 16, 2023: Portuguese startup MindProber, a real-time media measurement solution that measures the emotional impact of media content, continues building its position in Europe and the U.K. with the appointment of Media and Sports Entertainment industry expert Sebastian Tiffert as VP of Client Development. “Sebastian was a user of our data and insights while […]

Advertising Case studies
MindProber_Christmas Ads Tracker_UK 2022

MindProber’s UK Christmas Ads Tracker: John Lewis Takes the Emotion Trophy and Reaps the Benefits on Brand Metrics

Every year, British television viewers are treated to the special sight of classic Christmas ads from retail brands that have become part of holiday tradition. These commercials evoke the spirit of Christmas in audiences across Britain and serve to bring joy and cheer during this special time of year. These ads also mark a major […]

News Startup
mindprober series a

MindProber Completes Series A and Expands US Ops

With Breakthrough ResTech Platform That Measures True Audience Engagement, Portuguese Startup MindProber Completes Series A Raise, Expands U.S. Ops Oct 11, 2022: Portuguese startup MindProber, a real-time media analytics solution that measures the emotional impact of content, is raising the bar in media measurement and expanding operations in the U.S., thanks to the completion of […]

Advertising Case studies Consumer Behavior Market Research

Ad Recall and Ad Performance Boost: MindProber’s Media Placement Test

By Pedro AlmeidaEdited by Ana Jovanoski The impact of the context in which TV ads are displayed represents a critical point for advertisers. Understandably, it is also a major area in both academic and advertising research. Variables such as programming, format, and familiarity with the content, have been the research subject of many studies. These […]