Emotional Impact Scoreboard
To create, sell, and buy emotion, content producers and distributors need to measure emotion. For the first time, media organizations have a way to measure and act on their audiences’ emotional engagement and understand the true value of their content.
The MindProber Emotional Impact Score (EIS) and Peak EIS reflect the average and maximum emotional responses of each show, including content and commercial breaks.
Emotional Impact Scoreboard
United States TV properties
Updated: May 24
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EIS - overall Emotional Impact Score across the entire content
Peak EIS - the highest peak Emotional Impact Score seen during the content
Dial - likability as collected by participants interacting with a like/dislike button on their phone while watching the content in real time
| Date | Show | Network | EIS | Peak EIS | Dial |
|---|---|---|---|---|---|
| 22 May | NCIS: Hawaii S02E21 | CBS | 571 | 1,506 | 0.66 |
| 20 May | NASCAR Craftsman Truck Series | FOX | 473 | 1,164 | 1.00 |
| 19 May | Fire Country S01E22 | CBS | 541 | 919 | 0.85 |
| 18 May | CSI: Vegas S01E21 | CBS | 519 | 932 | 1.15 |
| 17 May | True Lies S01 E12&E13 | CBS | 508 | 1,047 | 0.79 |
| 16 May | Queen Cleopatra S01E01 | Netflix | 560 | 1,010 | 1.00 |
| 16 May | 2023 NBA Draft Lottery | ESPN | 552 | 929 | 0.94 |
| 15 May | TMZ Investigates Britney Spears - The Price of Freedom | FOX | 552 | 918 | 0.89 |
| 13 May | MLB San Diego Padres v LA Dodgers | FOX | 497 | 1,277 | 0.81 |
| 12 May | Blue Bloods S13 E20 | CBS | 560 | 985 | 0.88 |
Data is collected from MindProber's US panel, comprising of 1,500 panelists across the US
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