When it comes to media research, it is not easy to measure true audience engagement. Explicit responses do not possess a sufficient level of detail, and neuroscientific measuring of audiences’ emotional engagement signals has so far been done in laboratories. This affects the consumer experience with the media content and the validity of the assessment itself. Why? Because it does not happen in consumers’ natural context and the surrounding where they consume content the most – at their homes.
MindProber platform is the answer to these challenges. We have developed our technology and methodology to help media organizations see the consumers’ emotional engagement with the content.
Here’s how it all works.