// MINDPROBER BLOG
MindProber in the News
Selected articles and podcasts
Data & Insights Award Nomination
26 Apr, 2023 - Formula E, Yonder Consulting, and MindProber shortlisted for the Sport Industry Awards 2023.
sportindustry.biz
Data Gurus-MindProber Pod
11 Apr, 2023 - A chat between Sima Vasa and Pedro Almeida on 'Measuring the quality of involvement and impression of content'.
infinity-2.com
AUDIENCE x SCIENCE 2023
17 Mar, 2023 - In-Home Psychophysiological Television Measurement, NBCU - MindProber winning paper.
thearf.org
Spotify Sonic Science Volume 2
28 Feb, 2023 - How digital audio amplifies listeners’ everyday experiences.
ads.spotify.com
HCD Research Panel w/ CEO Pedro Almeida
17 Feb, 2023 - A Frank Discussion on "Junk Science" in Emotion Research
Watch recording
SportsPro - MindProber Podcast
31 Jan, 2023 - Podcast | Measuring the moments that matter with MindProber CEO Pedro Almeida
sportspromedia.com
Reel Talk - MindProber Podcast
19 Jan, 2023 - Are you measuring audience engagement correctly? A chat with Pedro Almeida
open.spotify.com
MRS Awards 2x Finalists
05 Dec 2022 - Formula E, Yonder Consulting, and MindProber are finalists of the Market Research Society (MRS) Awards 2022!
mrs.org.uk
Amazon Ads, Wondery, and MindProber Study
18 Jul, 2022 - Audio’s impact on emotions: The impact of tailoring messaging by music and podcast genre.
advertising.amazon.com
Amazon Ads, Wondery, and MindProber Study
11 Jul, 2022 - Four takeaways on how and why brands thrive with new audio technology.
advertising.amazon.com
Amazon Ads, Wondery, and MindProber Study
29 Oct, 2021 - Wondery Sells Audio’s Emotional Powers With A Data-Driven Message.
insideradio.com
TV Transformers Showcase
17 Sep, 2021 - The best and the brightest innovation from across the TV sector
dtg.org.uk
Extreme E and MindProber
11 Apr, 2021 - Exclusive: Emotional Engagement Technology Changing Understanding Of Fans
moscorporation.com
Formula 1, Populs-Yonder, and MindProber Study
15 Mar, 2021 - Formula One enlists biometric testing to better understand its TV audience
ministryofsport.com
Extreme E and MindProber
10 Mar, 2021 - Extreme E to use biometric tech for fan insights
sportindustry.biz
Extreme E partners with MindProber
9 Mar, 2021 - Extreme E partners with MindProber to measure fan engagement.
extreme-e.com
Formula 1, Yonder, and MindProber
30 Jul, 2020 - How can we better engage a TV audience?
yonderconsulting.com
Global Data and Insights Summit
6 Nov, 2019 - The Top 3 Presentations for Advertisers
aithority.com
Formula 1, Populs-Yonder, and MindProber Study
14 Jun, 2019 - How biometrics is transforming TV and video
thedrum.com
MindProber -
GreenBook
16 Apr, 2019 - X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image
greenbook.org
The Future of Neuromarketing
12 Mar, 2019 - How can we better engage a TV audience?
irishtechnews.ie
Formula 1, Populs-Yonder, and MindProber Study
12 Nov, 2018 - Formula One enlists biometric testing to better understand its TV audience
sportbusiness.com
Deloitte Neuroscience Innovation Report 2018
29 Jan, 2018 - Companies such as MindProber are focusing on using wearable
devices to collect more precise consumer neuro-data.
deloitte.com
IIeX 2017 MindProber Innovation Competition Winner
3 Jul, 2017 - And The Winner Is….. Results Of The Insights Innovation Competition at IIeX NA 2017
greenbook.org
