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Selected articles and podcasts

Data & Insights Award Nomination

26 Apr, 2023 - Formula E, Yonder Consulting, and MindProber shortlisted for the Sport Industry Awards 2023.

sportindustry.biz

Data Gurus-MindProber Pod

11 Apr, 2023 - A chat between Sima Vasa and Pedro Almeida on 'Measuring the quality of involvement and impression of content'.

infinity-2.com

AUDIENCE x SCIENCE 2023

17 Mar, 2023 - In-Home Psychophysiological Television Measurement, NBCU - MindProber winning paper.

thearf.org

Spotify Sonic Science Volume 2

28 Feb, 2023 - How digital audio amplifies listeners’ everyday experiences.

ads.spotify.com

HCD Research Panel w/ CEO Pedro Almeida

17 Feb, 2023 - A Frank Discussion on "Junk Science" in Emotion Research


Watch recording

SportsPro - MindProber Podcast

31 Jan, 2023 - Podcast | Measuring the moments that matter with MindProber CEO Pedro Almeida

sportspromedia.com

Reel Talk - MindProber Podcast

19 Jan, 2023 - Are you measuring audience engagement correctly? A chat with Pedro Almeida


open.spotify.com

MRS Awards 2x Finalists

05 Dec 2022 - Formula E, Yonder Consulting, and MindProber are finalists of the Market Research Society (MRS) Awards 2022!


mrs.org.uk

Amazon Ads, Wondery, and MindProber Study

18 Jul, 2022 - Audio’s impact on emotions: The impact of tailoring messaging by music and podcast genre.

advertising.amazon.com

Amazon Ads, Wondery, and MindProber Study

11 Jul, 2022 - Four takeaways on how and why brands thrive with new audio technology.


advertising.amazon.com

Amazon Ads, Wondery, and MindProber Study

29 Oct, 2021 - Wondery Sells Audio’s Emotional Powers With A Data-Driven Message.


insideradio.com

TV Transformers Showcase

17 Sep, 2021 - The best and the brightest innovation from across the TV sector


dtg.org.uk

Extreme E and MindProber

11 Apr, 2021 - Exclusive: Emotional Engagement Technology Changing Understanding Of Fans

moscorporation.com

Formula 1, Populs-Yonder, and MindProber Study

15 Mar, 2021 - Formula One enlists biometric testing to better understand its TV audience

ministryofsport.com

Extreme E and MindProber

10 Mar, 2021 - Extreme E to use biometric tech for fan insights


sportindustry.biz

Extreme E partners with MindProber

9 Mar, 2021 - Extreme E partners with MindProber to measure fan engagement.

extreme-e.com

Formula 1, Yonder, and MindProber

30 Jul, 2020 - How can we better engage a TV audience?


yonderconsulting.com

Global Data and Insights Summit

6 Nov, 2019 - The Top 3 Presentations for Advertisers


aithority.com

Formula 1, Populs-Yonder, and MindProber Study

14 Jun, 2019 - How biometrics is transforming TV and video



thedrum.com

MindProber -
GreenBook

16 Apr, 2019 - X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image


greenbook.org

The Future of Neuromarketing

12 Mar, 2019 - How can we better engage a TV audience?



irishtechnews.ie

Formula 1, Populs-Yonder, and MindProber Study

12 Nov, 2018 - Formula One enlists biometric testing to better understand its TV audience


sportbusiness.com

Deloitte Neuroscience Innovation Report 2018

29 Jan, 2018 - Companies such as MindProber are focusing on using wearable devices to collect more precise consumer neuro-data.

deloitte.com

IIeX 2017 MindProber Innovation Competition Winner

3 Jul, 2017 - And The Winner Is….. Results Of The Insights Innovation Competition at IIeX NA 2017

greenbook.org